Agartala, September 20: Adiraa Fashions, a boutique specialising in traditional Indian textiles and contemporary fashion, inaugurated its ...
Agartala, September 20: Adiraa Fashions, a boutique specialising in traditional Indian textiles and contemporary fashion, inaugurated its new outlet at Ujjain Abhoynagar in Agartala on Saturday, with a special focus on silk sarees ahead of the upcoming Durga Puja season.
The new outlet, located near Sree Ram Store, features a collection of silk sarees inspired by Bengali traditions as well as cultural influences from different parts of India.
As part of the inauguration, the boutique has announced a 5–10 per cent discount on its silk saree collection. Customers purchasing sarees during the Durga Puja period from October 1 to 26 will also receive gift coupons.
According to the proprietor, Adiraa Fashions was initially launched in March 2026 from the first floor of the Green Park Apartment Complex. The brand has now expanded with its new outlet at Ujjain Abhoynagar.
The boutique said its staff will assist customers in choosing sarees according to their body shape, fitting requirements and individual fashion preferences. Customers will also be guided about the different types of threads used in silk saree production and their appropriate use.
At present, the boutique is primarily focused on sarees. Salwar suit collections and other fashion products are expected to be introduced in the coming days.
With the festive season approaching, Adiraa Fashions has invited customers to visit its new outlet and explore its silk saree collection.
